Generative UI: A rich, custom, visual interactive user experience for any prompt

Generative UI: AI that builds the interface you actually need

You know that moment when you ask a tool a question, and it gives you a wall of text that you have to translate into action? Google Research just took a different route. They announced a new implementation of Generative UI, where an AI model not only writes the answer, it builds an entire interactive experience on the fly, tailored to your prompt. You can read the original post here: https://research.google/blog/generative-ui-a-rich-custom-visual-interactive-user-experience-for-any-prompt/

In practice, this shows up in the Gemini app as dynamic view and visual layout, and in Google Search under AI Mode. Gemini 3 Pro is the engine behind it, with agentic coding that creates web-like interfaces, games, tools, or simulations customized for the person asking. Want a Van Gogh gallery with life context for each piece, or an interactive explanation of RNA polymerase across cell types? The model builds a matching interface, not just an answer.

A few practical takeaways, from what the researchers shared (and from poking a demo, which felt like magic at first, then a few minutes of waiting): human-designed sites still score best in preference, but Generative UI comes close, and it beats plain text or standard markdown by a large margin. Speed and occasional inaccuracies are the main limits today, and Google plans to improve both. They also created PAGEN, a dataset of expert-made sites, which they plan to share with researchers.

Why this matters for you: instead of picking an app and forcing your question to fit it, the interface adapts to your need. That makes learning, planning, or creative tasks feel more immediate and useful. I’m optimistic about where this goes next, especially as models get faster and more accurate, and as these interfaces connect to more services and feedback loops.