25 Things I Believe In to Build Great Products

Peter Gyang, a product leader with over a decade of experience, lays out **25 beliefs** that guide how great products get built. His thread is sharp, practical, and full of straight-up rules you can try this week.

The core themes are simple, but powerful. First, speed is king. Ship early, get user feedback fast, and iterate with real humans (and AI) before you fall in love with internal polish. Small, empowered teams of 4–6 beat bloated orgs, and prototypes matter more than slide decks.

Second, focus is a superpower. Peter argues for doing fewer things, doing them well, and validating your riskiest assumptions first. Protect your calendar, say no more often, and favor the simplest solution that actually works, not the fanciest one that might never be used.

Third, product over process. Reject PM theater, build minimum viable plans, and let prototypes guide decisions. Details matter, and asynchronous reviews (leadership has 48 hours to respond or it ships) keep momentum alive, as the Ramp example shows.

Fourth, seek the truth. Humility beats arrogance, and you should favor clear decision ownership over committees. Be willing to be wrong, listen hard, and change course when users say so.

Finally, hire builders, not bureaucrats. Proof of work beats credentials. Hire people who will just figure it out, who ship things, and who make themselves replaceable so the team can scale.

If you’re building products, this thread reads like a compact playbook, practical enough to use in standups and brutal enough to cut through corporate noise (you’ll nod, then sigh, then change one thing tomorrow). Read the original and watch the short video on X here: https://x.com/petergyang/status/2012575199556948083, and consider writing your own “25 things” list to keep your team honest and moving forward.